Self-Promotion: 5 Tips on Marketing for Hairstylists

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of TSPA, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

self promotional tips for Melbourne Beauty School Students

Hair Goals: Importance of a Hair Consult

One of the first things you need to learn as a hairstylist is how to conduct a great hair consultation.

When a client comes for a hair salon visit, the first fifteen minutes are for getting to know them and understanding as much as possible about their hair and their goals.

Below we’ve outlined several types of questions to ask to get to know your client. You’ll be able to build rapport and encourage them along the way with these helpful questions!

The Importance of Getting to Know Your Client

When you have a beauty consult with a new client, you can learn their hair expectations. You’ll find out what the client likes about their hair and what they don’t like. Frame it in the form of a casual question, like this:

  • What’s your favorite thing about your hair?
  • What are your hair goals?
  • If you could change one thing about your hair, what would it be?

Through no-pressure questions like these, you’ll learn vital information about your client and their needs. Being friendly and approachable is the best way to ensure a good consult.

Without an informative beauty consultation, you won’t be able to prescribe the right products or effectively cut, color, and style their hair. If you want satisfied clients, you have to get to know them first. It’s the only way you’ll be successful.

What Does Beauty Consultant Mean?

As a beauty consultant, you’re on a mission. You need to put your clients at ease and encourage them when they feel vulnerable in their hair journey. You’re like a coach, helping them achieve their goals.

During your beauty consultation, you’ll ask questions like:

  • How do you like to wear your hair?
  • How do you part it?
  • What products do you like to use?
  • Do you spend a lot of time in chlorine or in the sun?

Keep in mind you can meet with your clients online via Zoom if they’re more comfortable. Virtual consultations aren’t just for Covid times.

They usually only take about 15 minutes. Because it’s so short, a virtual consultation is a great way to set up for an in-person appointment. You can meet with your clients at home before they make the trip to the salon.

Questions to Ask at a Hair Consultation

Asking the questions above can help you get started with your consultation. Here are some more hair consultation questions to ask:

  • When was the last time you got your hair colored?
  • How often and what type of products do you use?
  • Do you use heat on your hair?
  • Do you have any skin sensitivities?

Once you know the answers to these questions, you can prescribe products that can help your client. Remember you’re not a salesperson. You’re actually holding the answer to a lot of their hair woes, and you’re giving them the opportunity to solve them.

Taking the Time

Having an effective consultation means taking the time to understand your client and encourage them. You’ll conduct your hair consultation and then be able to provide for their needs and prescribe the right products.

If you haven’t already joined our program and it sounds right for you, apply today to get started!

Hair Goals

Book of Business 101

Get More Clients: you’re One-of-a-kind

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy in Melbourne to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for? Your dream career is waiting for you.

Building a Book of Business

 

Education in the Beauty Industry Opens Career Doors

Career Opportunities & Beauty Education

The beauty industry is constantly growing; like many projects, it’ll be worth more than $800 billion by 2025. This is part of the reason why so many are pursuing a career in the beauty industry.

But is it worth going to school for cosmetology? Why should I go to school for it if I want to break into the beauty industry?

When it comes down to it, the beauty industry is a complicated field with many moving parts. Proper education can do wonders for those looking to excel in this profession.

Read on to find out why education in the beauty industry is so crucial in 2021.

Growth of the Beauty Industry

When we talk about the beauty industry, we don’t exclusively mean salons and in-person businesses. Those places will remain important for years to come. But we have to consider how technology contributes to the current beauty landscape.

Beauty entrepreneurs and educators like Huda Kattan are worth millions of dollars. Why? Because she could leverage her blogs and industry knowledge to reach a wide audience.

All beauticians should know how cosmetology and technology go together. This is why the beauty industry is taking off and why education is so crucial.

What Would I Learn At Beauty Schools?

But what specifically would you learn in contemporary beauty schools?

For starters, beauty technology is becoming more efficient than ever. Consumers want the best products for their hair, skin, and other cosmetics.

Beauty schools are instrumental in teaching you how to master those skills and giving you insights into social media and other aspects of digital marketing.

There’s a reason why Instagram and TikTok influencers are helping drive the beauty market. Leveraging a digital audience is becoming a must in today’s beauty landscape.

You also have to learn about virtual consultations, something that’s becoming important post-pandemic. You might even get to learn about how AR and artificial intelligence affects beauty products.

It all comes down to what your beauty school’s offering. Most have robust sets of classes that’ll help you stay ahead of the competition.

Why Education in the Beauty Industry is Crucial

So what are the benefits of getting more education in the beauty industry?

For those who are already experienced in cosmetology or hairstyling. You can enter the market ahead of other professionals because you get expert advice from the best teachers out there.

Beauty schools also provide key insights into technology and digital marketing. It’s no secret that that’s become so crucial in today’s beauty landscape. Knowing how to market yourself is an indispensable skill.

These skills also help you keep up with the latest trends. The things you learn in beauty school are generally scalable regardless of whether you own your own salon or are running an online store.

Leverage Beauty Industry Education Today

With the profession rapidly growing, finding beauty industry jobs can be tough.

Leveraging proper education in the beauty industry will help you stay ahead of the game right from the onset. Use this article to understand why going to beauty school is such a crucial decision.

If you’re looking for a renowned beauty school in the Melbourne, Fl area, contact us today!

 

 

Cosmetology Requirements: Learn What It Takes to Become a Cosmetologist

What Does It Take to Become a Cosmetologist?

Are you the first one of your friends to try a new hairstyle or lipstick shade? Are you always doing someone’s hair color in your head? Do strangers tell you they love your hair, nails, or make-up? Then it’s time to consider cosmetology school!

The good news is that just about anyone can get into a cosmetology school.

Here’s the scoop on cosmetology school requirements what you need to do to get into cosmetology school, and the classes you’ll need to take to become a salon ready Redken cosmetologist:

  • A high school diploma or G.E.D: Cosmetology schools require a basic education to get in and you must have either a high school diploma or equivalent.
  • Age requirements: Cosmetology schools admit people of all ages and backgrounds. However, the state of Florida requires our students to be 16 years of age. It’s the diplomas or G.E.D.s that future stylists need to have in order to get into cosmetology. 
  • Basic English skills: All kinds of people enroll in classes, but courses at TSPA are taught in English. The ability to follow along in basic English will help you do well.
  • Pass basic classes: To get your certificate or degree, you’ll take fun courses on hair cutting and styling, skin care, make-up application, and more.
  • A passion for the job: If you love to style your friends and help others discover their own beauty, you’ll love your cosmetology courses!

With cosmetology programs available near you and online, you can get started on your new career today! Contact Jeannie in admissions. Get started now, book a live or virtual tour. Don’t Forget To Ask About The $15,000 Beauty Changes Lives Scholarships That Can Help You Graduate Debt Free!

Employment Opportunities: Jobs in the beauty industry

Beyond the Salon: The Wide World of Beauty Careers 

If you want to have as much fun as Queen Latifah in Beauty Shop, then a job in a salon is a great option. But did you know that there are countless opportunities in many fields for those with in-demand cosmetology skills?

 What can you do with a cosmetology career?

  • Entertain: We love J.Lo, but let’s face it: J.Lo would not be J.Lo without her team helping her maintain her look! Skilled cosmetologists are in demand across the entertainment industry.
  • Teach: Share your passion for hair and beauty by becoming a beauty school educator!
  • Travel: Take your skills on the road in your own mobile hair salon or as a stylist on a cruise ship!
  • Sell: Work for leading companies like Revlon, L’Oréal, and Redken after you learn the business in cosmetology school!
  • Write: Write blogs and articles on new products, tools, and techniques for major beauty companies.
  • Heal: Help people with chronic illness by becoming a beauty consultant to hospitals and treatment centers.
  • Style: Work behind the scenes in the exciting worlds of fashion shows, photo shoots, and television shows!

 A cosmetology education can open doors in multiple industries, so what are you waiting for? Start today! Book your virtual tour with Admissions 321.951.0375.

Access to Online Education: Are Online Cosmetology & Beauty Schools a Better Way to Go?

Stuck at Home? Start a New Cosmetology Career!

In an uncertain world, you can still take steps toward your future no matter where you are today! Start your cosmetology career online and get a head start on a new career from the comfort and safety of your own home!

TSPA knows that students want the best education they can get. That’s why TSPA now offers online cosmetology and beauty school certificates and licenses.

What are the benefits of TSPA’s online cosmetology and beauty school programs?

  • Start any time. New classes start regularly, so there’s no need to wait!
  • Accessibility: All you need is an internet connection and you’re ready to start your training!
  • Variety: You can learn techniques in many areas, including cosmetology, esthetics, nail technology, business management, and marketing.
  • Financial Aid or Financial Assistance: Online students may qualify for all kinds of scholarships, grants, and loans. More financial resources may be available during this time.
  • Program support: Online students benefit from the same support as on-campus students, including help with financial aid to questions about technique.

Our modern style education appeals to all styles of learning. TSPA knows that there are no limits to what you can do and is now providing temporary online cosmetology programs* to help you achieve your goals no matter where you are! If you’re looking for a cosmetology school that is best for your style of learning, book your virtual tour with our admissions counselors to put your future into motion.

Tips For Taking Online Beauty School Classes

Wish we could be on campus with our ARTIST’s but instead, we’re bringing campus to you! 🏫➡️💻.

The Salon Professional Academy (TSPA) just launched temporary distance-learning or temporary online learning for our cosmetology and esthetics programs. Just like it is for you, it is new to us as well. We are all a little stressed and adapting to our new world as quickly as possible. To make your transition into the beauty world smooth, here are our top 3 tips to help you manage your online classes –

Tips For Online Learning:

  1.  Manage your time. Set up a view of your daily & weekly schedule by first mapping out a calendar of all of the assignment and activity due dates along with work and family commitments. It’s okay to be selfish, block off time each week to get classwork done. Online classes tend to have a weekly flow and include discussion boards that require student participation. Plan to be a part of the conversation.
  2. Be a good participant. Good discussions are thoughtful, your best resources to help you bring good discussion starters can be from peer conversations, headlines, lecture and course materials. Great responses go beyond agreeing with your peers. Build on the discussion with your own ideas and experiences. 
  3. Build your social community. Share contact information with your peers to connect on homework assignments and for social support. Be a part of  TSPA’s Facebook pages for enrolled students to get the best information fast and easy access to peer conversations on campus and homework topics. Your campus is here to support you every step of the way. Online students benefit from the same support as on-campus students, including help with financial aid to questions about technique.

Be kind to yourself. We are all in uncharted territory right now but we all have each other’s support even if it’s temporarily from a distance right now. 

Whether you’re interested in attending TSPA or just missing home, take a virtual tour with us! 🎥. Jeannie in admissions is just a call (321-951-0375), or away from your future.

DEMAND GROWS FOR TRADE SCHOOL GRADS: Is Cosmetology a Good Career Choice?

A Cosmetology Degree is Your Path to a Better Future!

According to Forbes, America needs trade school graduates now. A career in the beauty industry could be your ticket to financial security!

Why?

The beauty industry is worth $523 billion dollars. The average American woman even spends nearly a quarter of a million dollars on hair and make-up in her lifetime!

That’s why the job outlook for cosmetologists, barbers, hair stylists, and make-up artists is better than any other field right now. The need is so great that you can start working and earning as soon as you complete a short trade school certificate in cosmetology!

How can you cash in on this trend?

  1. Investigate the different skills you can develop. You can become a hairstylist, make-up artist, skincare specialist, and more.
  2. Search for trade schools in your area or online to see what’s available.
  3. Talk to admissions counselors to find out what program is right for you.
  4. Enroll in a program at a trade or cosmetology school. Programs are short and affordable, and available in all areas of cosmetology.

An affordable trade school certificate can put you on the road to work in no time. If you want a career path with a stable financial future, consider enrolling in a cosmetology program! Start School from Your Home – Online learning has begun. Book your virtual tour with Admissions 321.951.0375.