Self-Promotion: 5 Tips on Marketing for Hairstylists

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of TSPA, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

self promotional tips for Melbourne Beauty School Students

Barbering Scholarship You Can’t Afford To Miss

$1,600 Off  Barbering School Tuition When You Qualify

Join TSPA’s Award-winning barbering school and get a jump start on tomorrowPersons enrolling into May 28th’s Barbering classes at the Delray Beach campus could save $1,600 off tuition when they qualify for this one time scholarship! Summer also holds one of the best kept secrets about starting school before June 30th. The governments fiscal calendar ends on June 30th which could result in being awarded additional benefits in the form of Pell grants and federal aid for those who qualify. This is the best time of year to get started. Of course you can use you GI Bill!

We have answers to all of your questions about getting your barbering career started Please reach out to admissions@tspadelraybeach.com or call 561-501-0041

Master The Art Of Barbering

Pursuing Your Passion For Barbering Just Got Easier!

TSPA Melbourne, is offering barber/styling as a new core program.

Men getting a beard trim

At TSPA Melbourne, we are excited to announce that we are launching our new Barber/Styling program and accepting new student enrollments for our upcoming classes. Our barber/styling program is designed to provide you with a superior education that will help you not only become a professional barber but also to help you be a success within your community and within the barbering industry. Our barber/styling programs, currently, will be offered twice a year as we grow to meet capacity! Reach out to us to learn more about scholarships for barbering today.

Don’t wait too long, however, this popular program fills up fast and seats are limited.

For more information, please visit our barber/styling page or inquire now with our admissions. We would love to schedule a tour so you can visit our ultra-modern campus. If you prefer to drop by or call, then please do so – 321-951-0595.

 

 

Images shown are not of TSPA Melbourne. Although environments depicted are similar to those at TSPA Melbourne they are direct representations.