Self-Promotion: 5 Tips on Marketing for Hairstylists

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of TSPA, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

self promotional tips for Melbourne Beauty School Students

Hair Goals: Importance of a Hair Consult

One of the first things you need to learn as a hairstylist is how to conduct a great hair consultation.

When a client comes for a hair salon visit, the first fifteen minutes are for getting to know them and understanding as much as possible about their hair and their goals.

Below we’ve outlined several types of questions to ask to get to know your client. You’ll be able to build rapport and encourage them along the way with these helpful questions!

The Importance of Getting to Know Your Client

When you have a beauty consult with a new client, you can learn their hair expectations. You’ll find out what the client likes about their hair and what they don’t like. Frame it in the form of a casual question, like this:

  • What’s your favorite thing about your hair?
  • What are your hair goals?
  • If you could change one thing about your hair, what would it be?

Through no-pressure questions like these, you’ll learn vital information about your client and their needs. Being friendly and approachable is the best way to ensure a good consult.

Without an informative beauty consultation, you won’t be able to prescribe the right products or effectively cut, color, and style their hair. If you want satisfied clients, you have to get to know them first. It’s the only way you’ll be successful.

What Does Beauty Consultant Mean?

As a beauty consultant, you’re on a mission. You need to put your clients at ease and encourage them when they feel vulnerable in their hair journey. You’re like a coach, helping them achieve their goals.

During your beauty consultation, you’ll ask questions like:

  • How do you like to wear your hair?
  • How do you part it?
  • What products do you like to use?
  • Do you spend a lot of time in chlorine or in the sun?

Keep in mind you can meet with your clients online via Zoom if they’re more comfortable. Virtual consultations aren’t just for Covid times.

They usually only take about 15 minutes. Because it’s so short, a virtual consultation is a great way to set up for an in-person appointment. You can meet with your clients at home before they make the trip to the salon.

Questions to Ask at a Hair Consultation

Asking the questions above can help you get started with your consultation. Here are some more hair consultation questions to ask:

  • When was the last time you got your hair colored?
  • How often and what type of products do you use?
  • Do you use heat on your hair?
  • Do you have any skin sensitivities?

Once you know the answers to these questions, you can prescribe products that can help your client. Remember you’re not a salesperson. You’re actually holding the answer to a lot of their hair woes, and you’re giving them the opportunity to solve them.

Taking the Time

Having an effective consultation means taking the time to understand your client and encourage them. You’ll conduct your hair consultation and then be able to provide for their needs and prescribe the right products.

If you haven’t already joined our program and it sounds right for you, apply today to get started!

Hair Goals

How Much Does Cosmetology School Cost?

Your ‘Help’ Guide to Cosmetology School Tuition 

Cosmetology is a great industry, employing thousands in salons, spas, and movie sets. If this interests you, you may want to consider a career in cosmetology.

But what does cosmetology school cost? This concise guide will give you all the details you need to know about how to pick a school and pay for your education.

How to Pick a School

Knowing how to choose a cosmetology school is half the battle. What should you look for? 

For one, you want to make sure you pick a school that you can easily travel to. Look for a program with courses on hairdressing, styling, makeup, and skincare.

Then, make sure you’re choosing an accredited school. You want the American Association of Cosmetology Schools (AACS) to recognize your education. That way, you can apply for your license after you complete your coursework. 

Cosmetology School Cost

You can expect to pay between $15,000 and $20,000 for cosmetology school. These costs cover application fees, tuition, kit, supplies, and textbooks.

That may sound like a lot of money. But these programs are often far more affordable than traditional four-year degrees.  

Now let’s look at how you can fund your dream.

Paying For Cosmetology School

If you’re concerned about the price tag of a cosmetics education, don’t worry! You have several options to offset beauty school costs. Consider the ones below as you plan how you’re going to pay for your program.

Help From Family

You may be able to get financial help from your family. Consider telling them about your career goals. If they’re able to help you, that’s a great way to lower the cost of getting your diploma.

Financial Aid

Federal financial aid sources like FAFSA are another great resource. Most often, these are loans that you can use during school. Once you graduate, you’ll have a grace period to repay them before interest starts to accrue.

Loans are a big help, but remember that you may have to spend years repaying them afterward. 

GI Bill 

If you served in the military, you may be eligible for tuition help through the GI Bill. The GI Bill helps veterans afford their education after their service is complete.

Look into whether you can apply for the GI Bill and use the money for cosmetology school. 

Scholarships

Scholarships are a great way to offset the cost of beauty school. The AACS offers scholarships each year, as do independent foundations. Scholarships may range from full tuition coverage to smaller awards of $250 or so.

When it comes to paying for your education, every little bit will help. So apply to every scholarship you can, even if the award is small. 

Fund Your Education

Cosmetology school cost doesn’t have to outweigh its benefit. With a little research and determination, you’ll be able to pay for your education.

To get started with classes at TSPA Melbourne, get in touch here.

cost of cosmetology school

 

 

 

 

 

 

Are You Beauty Savvy?

Do you have a full-on skin care routine for the morning and the evening? Or do you just splash water on your face and go? Are you into a full face of makeup or do you enjoy going au naturel? Whatever the case, take our quiz to find out how beauty savvy you are!


Is learning about beauty something that excites you? Take your beauty savvy and thirst for knowledge and turn it into an exciting future! Contact TSPA Melbourne and Delray Beach to learn more about our programs like cosmetology, facial/skin care, and barber/styling.

Are You Artistic? Choose a Future in the Beauty Industry!

Artistic people see the world in a wonderful way. They’re passionate, creative people who want to create beauty and present it to the world. Are you artistic? Do you love working with your hands to create things that are aesthetically pleasing? Consider a future in the beauty industry! This vivacious, exciting industry is full of opportunities for creative people like yourself.

Makeup Artist

When you work as a makeup artist, you can do more than just perfect classic looks like a smokey eye and red lip. You can create new looks, learn about and practice new trends, and work with new, innovative products. As a makeup artist, your client’s face is your blank canvas and the sky’s the limit. You can completely transform someone with just your makeup and brushes. Whether you’re creating an avant-garde look for a fashion show or creating detailed skeleton makeup for Halloween, makeup is an art. Different types of makeup artistry include theatrical, prosthetics, high fashion, and special effects.

Makeup artist applies eye makeup to a blonde woman.

Photo Shoot/Editorial Stylist

Want to help create a beautiful magazine spread? How about the next great social media fashion campaign? When you work as a photo shoot or editorial stylist, you’re responsible for creating the makeup looks the models are wearing. After the theme of the shoot has been settled, you get to create the looks that match the theme and represent the brand. Your work might be seen by millions of people if it’s used in a magazine spread, TV advertisement, or social media campaign, so this is a great option for people who crave the limelight!

Woman in black coat modeling for a photoshoot in a city.

Beauty Blogger

Do you express your creativity through writing? Are you also passionate about beauty? A job as a beauty blogger could be perfect for you. When you’re a beauty blogger, you’re working for yourself, so it can start as a hobby on the side of another full-time job. Beauty bloggers obviously write about beauty trends, but it’s your blog, do what you want! You can also post about other topics like fashion, lifestyle, food, travel, culture. If you want to make it in the beauty blogging world, you should also consider starting a YouTube channel. On YouTube, you can film makeup tutorials, hauls, and reviews, along with creating other fun content like vlogs and Q&A videos.

Beauty blogger in a blue blouse filming from her bedroom.

Platform Artist

If you like being in front of people and showing off your creativity, think about being a platform artist. Platform artists are a combination of stylists, teachers, and entertainers. They demonstrate hair, makeup, and skin care techniques in front of a crowd during hair shows, beauty conventions, master classes, and other beauty industry events. As a platform artist, you can demonstrate new beauty methods, products, and collections on live models. To do this, you need to be creative, great at what you do, and a confident public speaker!

Platform artist demonstrating makeup to a group.

Hair Stylist

While this is an obvious career option for most when you think of the beauty industry, a job as a hairstylist can be creative. Think about how many different clients you’ll work with. Each person will probably want something different. Whether it’s a vibrant hair color like green or pink, rose gold highlights, a blunt bob, a fade, or an undercut, working as hairstylist gives you a chance to be creative on the daily.

Hair stylist does an elaborate formal style on a woman with black hair.

Call Us to Learn More

Ready to get started on a creative future? Call TSPA Melbourne and Delray Beach to learn more about our enrolling in our programs. You can ask any questions or schedule a tour of our campus. This is a great place for artistic, outgoing people. We’d love to have you join us!

How to Become a Licensed Cosmetologist in Florida

Is a career in beauty in your sights?

If you have been dreaming of beginning a career in beauty, there is no better time than now! With immense growth and many different career opportunities available there has never been a better time to pursue your dreams!

Before you get there, however, you need an education tailored toward the license you hope for. At The Salon Professional Academy(TSPA), Melbourne and Delray Beach we are committed to just that. We want you to find the right education and support for you to be able to reach your dreams, and we know that can be tricky!

Two woman working on their hair

According to the Florida board of Cosmetology each license is broken down into individualized tasks and career trajectory. These breakdowns are listed below.

We hope you find the perfect license for the beauty-based goals that you have in your life. As always, you are welcome to come and sit down with our admissions director. We would love the chance to get to know you and help you find the right fit for your beautiful dreams.

Types of Licenses in Florida

Cosmetology License

A Cosmetology License is the most popular type of beauty license offered in Florida, and it’s no wonder why! With a wide scope of specialties and skills there are many more career options available to cosmetologists in Florida than with any other beauty license.

Some of the skills that are required for cosmetologists to master include the following.

  • Hair Shampooing
  • Hair Coloring
  • Hair Cutting
  • Hair Removing
  • Hair Relaxing
  • Pedicuring & Manicuring
  • And so many more!

Very attractive man who also cuts hair. Which is ironic because he has none.

Full Specialist

A Full Specialist focuses more on the health of the skin and nails. Many of the skills in this license are sought after in spas and nail salons through the state.

Some of the skills that a full specialist is expected to master includes:

  • Manicuring & Pedicuring
  • Facials
  • Makeup
  • Waxing
  • Acrylics

The Full Specialist license is a combination of two other licenses offered by the state of Florida. Both the Facial Specialist and the Nail Specialist licenses are included in the Full Specialist license, making this endorsement a great investment for you.

For more information on these licenses and many of the others offered in Florida please visit their site.

The Licensure Process

Once you have found the license that works for you and will help you reach your dreams, obtaining the required education should be the next thing on your mind. While you are on your journey toward finding your perfect school for you we invite you to visit The Salon Professional Academy campuses in Melbourne and Delray Beach. Take a look into our facility and into the education and support that we dedicate to each of our students. Schedule your tour today!

Depending on the license you are working toward you will be required to meet different educational training hour requirements. For the cosmetology program there is a 1200 Hour Training Requirement. These hours are broken up into two areas of focus to help the future stylists make the most of their education.

Foundational Courses

To become a master in any field you first need to focus on the basics. Nowhere is that more true than in cosmetology. Having a healthy knowledge of chemical processes, color interactions, skin health, sanitation, and more are vital building blocks that every cosmetologist needs.

These foundational skills do more than help the student provide quality services, they help them build the knowledge that could lead to a successful career.

Technical Skills Courses

Once students have mastered the foundational skills that can help them become the strong beauty professionals they dream of being, students are then taught many of the technical skills that help to create the student’s talent.

From cutting to styling and chemical processes these skills are first taught in a classroom before students begin transitioning toward mastering their skills in the student salon training area.

The time spent in the student salon training is valuable to each student so as to help them master their craft as they prepare to sit for their state board exam.

Educator giving makeup lessons

The Exam Process

In addition to completing the required 1200 hours of training and education, the state of Florida has several other requirements that students must complete in order to gain their license.

For more information on the requirements for licensure in the state of Florida, please visit the state licensing boards website.

As per the website, the steps toward licensure are as follows.

  • Education or Endorsement– For a cosmetology license in Florida, the 1200 hours requirement must be met by all students. If you are transferring a license from out of state you may have the option to make up any missing hours at a licensed training facility. Contact TSPA Melbourne or the state licensing board for more information.
  • Age– In the state of Florida all applicants for licensure must be at least 16 years of age and hold a high school diploma.
  • HIV/AIDS Course– Florida requires all future cosmetologists to take an HIV/AIDS course that teaches future cosmetologists about safe practice and cross contamination issues.
  • Examination– In Florida only a written exam is required. This exam can be scheduled through the state board of licenses.
  • Application– Once all of the requirements have been met the student must submit an application and all applicable fees along with their exam results to be considered for a license.

Are you ready to pursue your dreams?

At The Salon Professional Academy, Melbourne and Delray Beach we are ready to help you do just that. With passionate students, dedicated instructors, and a staff that will stand by you through everything, isn’t it time you experienced the TSPA Difference?

Contact us today to schedule your tour and see how you can go from start date to state board and be ready to conquer the world.

Oh! The Places Cosmetology Can Take You!

The world is a wide and varied place, there are so many things to see, delicious foods to eat, and of course amazing things to do!

But all of that amazing doesn’t have to stop when you step into the professional world. You can have a job that you not only love but wake up every morning excited to do!

At The Salon Professional Academy(TSPA), Melbourne and Delray Beach we get to help people discover new and exciting futures every day. From creating monsters, to soothing hearts, to finding your place in an amazing community; a career in cosmetology could keep you on your toes.

If you want to build a future that will help you fill your life with amazing creativity, consider something beautiful.

Consider Cosmetology.

A future in cosmetology could be just what you are looking for to help you wake up with a smile saying Oh! The places I will go!

Create the Perfect Night

happy couple kissing at their wedding

There are certain nights that people never forget, and there are the people behind them that infect those moments with magic. Weddings, prom, that family portrait that took four years to organize. It’s those moments the people want to look their best, and the hair magicians that help them get there make it all worth it.

Are you ready to find an adventure in beauty that leaves a lasting mark? More than just creating beautiful looks, you are creating the style that will live in people’s hearts forever. Are you up for the challenge?

Style the Stars, and Reach for the Moon

beautiful people walking on a red carpet

All those big names on the silver screen don’t just wake up with perfectly curled hair. It takes professionals to get there there. One of those professionals could be you! If you are yearning for an adventure that helps others make a statement, a career as a personal stylist could be just what you are looking for.

From business men and women, to some of the biggest names in Hollywood, they all need a little help from time to time. Working as a stylists is more than hair and makeup, it’s clothes, it’s traveling the world and it’s seeing your beautiful creations in places you never would have expected.

Master Your Craft

Mother and daughter doing makeup and hair

Sometimes the greatest adventure is waiting right outside your door. Kids, family, owning your own business; all of these present amazing possibilities of their own. If your desired destination falls in creating a personal brand and style that people will remember, or if you just want to help people look their very best, a future in cosmetology can take you there.

Working at or owning a salon can create an amazing satisfaction you may never have expected.

See the World, One Haircut at a Time

Beautiful island spa

If your heart yearns to see the world, an education in cosmetology could help create endless adventures in travel. Not only are cosmetologists in high demand all over the world, but many career placements that are available can take you to exotic locations.

If you see yourself working at a spa resort on a island paradise, or a floating cruise ship, or even in an ice carved wonderland below the northern lights, you can make them a reality.

Cosmetologists can be found anywhere! If you have the drive, and the passion for beauty, you could see yourself in one of these coveted positions before you know it.

Make Movie Magic

A woman making a movie. She looks great!

It takes an army to create the blockbusters you love so much. More than just the lights, camera, and action, it’s the style and look of the characters that help stories stick in our hearts.

Are you ready to help create movie magic? Whether for Hollywood blockbusters, your favorite TV show, or so many other opportunities in film and print, there are so many creative options for a cosmetologist!

Create the Next Generation

Woman cutting a mans hair

You might find a passion for helping others follow their dreams. This can take the form of becoming a cosmetology instructor, or working with a brand to create awareness and educate others about some of the amazing products you know and love!

Whether you are teaching tomorrow’s beauty professionals, or helping to create branded looks on a runway, supporting future cosmetologists has never been so amazing.

Is your future looking even more adventurous? Are you ready to chase your dreams?

Contact our admissions coordinator today to schedule your tour at one of our beautiful locations. We are excited to welcome you to the first step in an amazing future, fueled by dedicated teachers and compassionate peers that will feel more like family.

Come in today and fall in love with your future.